Manager of Distribution and Partnership Development (Svoi Plus)

Manager of Distribution and Partnership Development (Svoi Plus)

We are creating a next-level loyalty program within the Yandex ecosystem — Svoi Plus. Our goal is to make it a natural part of the user journey in Yandex services and turn it into a systematic growth driver for the entire business group (AdTech, Plus, Pay).

We are looking for a strong specialist in distribution and partnership development within the ecosystem, who can scale the entry points to the loyalty program in Yandex services and build a sustainable integration model.

You will be responsible for developing strategic integrations of Svoi Plus with Yandex services (Maps, Music, Go, and others). Your task is not just to negotiate placements, but to embed the loyalty program into key user scenarios in a way that creates value for users and enhances the metrics of partner services.

This is a large and visible task at the level of the entire business group: the result of your work will directly impact the program's penetration, frequency of use, user LTV, and synergy between businesses.

What tasks await you

Strategic Distribution Development You will shape the strategy for the presence of Svoi Plus within Yandex services, search for and launch new entry points to the loyalty program, and develop user scenarios: activating cashback with Plus points, applying promo codes, personal offers, and encouraging repeated use.

Negotiations and Partnership Development You will negotiate with product and commercial teams of services, seeking mutually beneficial (win-win) integration models. You will formulate proposals that simultaneously enhance partner metrics and develop the loyalty program, as well as work with priorities and the allocation of product inventory.

Value Design You will need to deeply understand user needs and the product economics of services, searching for integration formats that genuinely improve the user journey and do not create "banner-like" intrusiveness. Your task is to ensure a balance between the interests of business, product, and UX.

Launch and Support of Integrations You will package initiatives into clear proposals for services, coordinate launches with product, analytics, and marketing teams, track results, and scale successful cases.

We expect that you

• Have developed internal or external partnerships in a large ecosystem or digital business
• Can handle complex negotiations and work with multiple stakeholders
• Understand the economics of digital services and loyalty programs
• Think in terms of user value and business impact
• Are capable of turning abstract ideas into concrete product scenarios