Binnopharm Group is one of the leading pharmaceutical companies in Russia, bringing together five production sites in different regions of the country under a single management.
Today, the company employs over 4,000 people. Binnopharm Group is a team of professionals united by a common cause and focused on results. Our employees have a high percentage of engagement and motivation, and easily adapt to external changes.
In the Binnopharm Group Sales and Marketing Directorate, we are opening a vacancy - Head of Omnichannel Promotion Department.
Responsibilities:
- Development and implementation of an omnichannel promotion strategy with a focus on healthcare professionals and pharmacists for the company's prescription and over-the-counter drug categories;
- Formation of tactical plans to support omnichannel activities, including synchronization with major drug campaigns in other mass promotion channels, and field team efforts. Implementation and control of plans and campaigns;
- Development of key performance indicators for omnichannel digital marketing and evaluation methods across audiences, drugs, and the direction as a whole;
- Formation of ecosystems around the client, working with a unified profile, enriching touchpoints and customer experience quality in each channel, optimizing the user journey;
- Management of contractors and partners providing technical support for the implementation of omnichannel digital promotion in various channels (mailings, websites, messengers, digital platforms) and external agencies implementing digital marketing projects;
- Participation in technical support of websites, analytics setup, user journey optimization, working with the CRM database;
- Building and maintaining effective cross-functional interaction with the medical department, product marketing, analytical department, and other functional units and departments involved in processes related to omnichannel promotion and digital marketing within the company;
- Implementation of AI expertise in the practice of omnichannel promotion and digital marketing.
Requirements:
- Higher education (advertising, marketing, economics, etc.);
- Experience in building an omnichannel promotion system in pharmaceutical companies and successful implementation of plans with a contribution to performance with results digitalization;
- Experience with CRM systems and CRM databases, analytics by promotion channels (email, mailings, messengers, websites), development and optimization of customer journey
- Experience managing websites with complex systems and user paths (registration, verification, end-to-end consent and personal data collection);
- Experience working with external contractors providing omnichannel projects for the pharmaceutical market;
- Management experience of a team of 2+ years.
Conditions:
- Official employment according to the Labor Code of the Russian Federation;
- Annual bonus based on key performance indicators achieved;
- Voluntary Medical Insurance (VMI), including dentistry - after the probationary period;
- 24/7 accident insurance;
- Compensation for 14 days of sick leave per year up to the salary;
- Flexible benefits system – opportunity to reimburse expenses for services in the Beauty, Health, Sports, and Education categories;
- Mobile communication compensation;
- Access to the BestBenefits discount platform;
- Office within walking distance of Paveletskaya metro station - possibility of hybrid employment 4/1 after the probationary period.
