Reporting to: CEO-1, location: Moscow,
Salary: 1,200,000 ₽/month gross + annual bonus
Responsibilities:
- Growth of the retail business through marketing, digital channels, and product launches.
- Development of online acquisition and partner ecosystems: marketplaces, telecom, financial aggregators.
- Premium segment: HNWI, loyalty, partnerships, cross-selling.
- Data-driven marketing: funnel, unit economics, CAC/LTV, end-to-end analytics, data-driven budget allocation.
- AI in marketing: content, personalization, analytics, customer communications.
- Brand, PR, and trust: reputation, media, customer protection as part of the brand.
- Management of marketing, PR, digital, CRM, and analytics teams; cross-functional work with product, IT, risk, and compliance.
Requirements
- 5+ years of C-level experience in the financial sector; team of 50+, budget of 1 billion ₽/year.
- Proven growth track record: customers, market share, online channel, assets.
- Experience in digital transformation: online business, mobile applications, partner integrations, remote identification.
- Proficiency in analytics: funnel, CAC, LTV, unit economics.
- Expertise in HNWI and premium programs.
- Strong experience in PR, brand, and reputation in the financial sector.
- Readiness for operational management of the team, budget, and P&L.
- Desirable: experience in a bank/fintech, knowledge of banking products and advertising restrictions, AI pilots, English language.
Conditions
- Salary 1,200,000 ₽/month gross + bonus based on KPIs and bank results.
- Direct reporting to CEO-1 and participation in strategic decisions.
- Autonomy in budget, team, and tools.
- Opportunity to lead the digital and growth transformation of a TOP-20 bank.
📩 Send your resume with a cover letter to Marina Novitskaya's email: recruiter contact
