Lamoda is looking for a Head of Marketing Operations Planning.
What you will be doing:
- Forming and managing a unified business calendar for customer activations (marketing, product, commercial) to achieve business goals;
- Consolidating marketing, product, commercial, operational, strategic, and financial tasks into a single planning cycle;
- Improving forecasting accuracy and participating in incremental effect assessment;
- Implementing an audience model;
- Ensuring the achievement of IBP business metrics: forecast accuracy, budget efficiency, impact on LTV and P&L.
Candidate requirements:
- At least 6 years of experience in roles related to cross-functional management (marketing, product, analytics, finance);
- Product/Project/SNOP/Marketing Operations/Planning;
- Deep understanding of the audience model and customer segment management principles;
- Strong analytical skills: confident data handling, ability to build hypotheses and evaluate campaign effectiveness;
- Ability to negotiate and make decisions in conditions of conflicting priorities;
- Experience in team leadership and cross-functional project management;
- Business acumen and data-driven approach: ability to translate marketing activities into financial metrics;
- Systemic thinking, results orientation, and customer centricity.
What the company offers:
- Voluntary medical insurance from the first month, including dental care and annual health check-ups;
- Vacation pay up to 100% of salary;
- Monthly Lamoda promo codes up to 25%;
- Corporate benefits program with partner discounts;
- Payment for participation in professional conferences, and they also organize events where employees can participate as speakers or attendees to share experiences on topics ranging from technical subjects to travel and business.
